quickly discover the cheapest sites.

quickly discover the cheapest sites.

La Fourche, an organic online store that sells organic products through a community of members, is far ahead of its competitors, according to the new DISTRI PRIX Bio index.

But this DISTRI PRIX is now accompanied by another index:

The DISTRI PRIX Bio, which is launching its first edition for the month of May (on prices compared from April 1 to 30). If thirteen retail giants are compared in the global index, seven are compared for organic products.

But this DISTRI PRIX is now accompanied by another index:

And the result is clear. La Fourchette, an online sales site for organic products, is 16% cheaper than the average, says Olivier Dauvers.

It confirms its slogan the best organic products at low prices. However, the annual fee of €59.90 must be taken into account because the site operates with a community of members. Behind, the Green Weez site (which belongs to Carrefour) is at eleven points while Satoriz and Les Comptoirs de la bio are at fourteen points.

A precise process

Prices are then higher in stores even better known to the general public, such as Biocoop (+16), L’Eau Vive (+17) and especially Naturalia, which brings up the rear with nearly thirty points. To achieve this classification, the DISTRI PRIX Bio index is based on the principle of the average price index per product. All products of the same brand are compared.

Then, for each of the products selected in the first step, the average market price is calculated, a price weighted by the number of drive-thru outlets holding the product. This gives an average market price for each outlet and each product.

It only remains to establish the index of the point of sale by taking the average of the indices calculated previously, and we then obtain the final index of the store. In total, 1,400 products were compared for La Fourchette, nearly 3,700 for Green Weez and 2,700 for Satoriz. Last in this ranking, Naturalia saw 2,592 of its products studied.

biological

Why the French buy fewer organic products in supermarkets

If until now we were talking about a slowdown, the figures are now clear: it is indeed a drop.

In supermarkets and hypermarkets (GMS), sales of organic* consumer products fell by 1.3% over the first ten months of the year, that is to say from January to October 2021, according to figures Nielsen published by the specialized site Linéaires.

A poor performance for a market accustomed to one or even double digit growth in recent years. Over the period, the sale of non-organic food products increased by 0.3%. In comparison, sales of organic products from January to October 2020 increased by 15.2%. A real slap in the face.

So why have the French consumed less organic products when shopping in supermarkets in recent months? The first explanation is the saturation of the market: now, 98% of French households are buyers of organic products. This figure was only 93% in 2018, but it has leveled off since 2020. The organic market no longer recruits as many new consumers as before, which logically slows down its growth.

organic products

Another declining indicator is the frequency of purchase, that is to say the number of times a year when organic products are bought at the checkout: it is 28 times a year on average according to Nielsen figures.

And it’s not increasing at all. In recent years, this indicator has gained 2 to 3 points per year.

If consumption is decreasing, the diversity of the offer also has something to do with it. Until April 2020, the assortment, i.e. the number of organic products offered in stores, increased on average by around 20%. In October 2021, its growth fell to just +2.5%. Fewer new products are therefore offered, which creates fewer new in-store purchase opportunities.

Due to this combination of factors, the weight of organic products in the purchases of French consumers is for the first time down by 0.1 point. It now accounts for 5.1% of sales. This trend is strongest among the most modest households: – 0.1 point and only 3.1% of sales.

Conversely, the wealthiest households continue to consume more organic products. The latter represented 7.4% of their purchases and increased by +0.4 points.

organic

This trend should be confirmed in the coming months with an increase in food prices.

These are frequently consumed products, such as groceries, dairy products, fresh produce, liquids, cleaning and hygiene products.