After 4 years of career, the DS 7 emancipates itself for its restyling. It abandons its name Crossback and receives a sports variant of 360 hp, with specific settings. Discovery.
Presented in 2017 and launched in 2018, the DS 7 Crossback was the first model 100% developed for and by DS, after its separation from Citroën. However, it is the last to go through the restyling box in the Stellantis group, after the Citroën C5 Aircross, however more recent. First contact in the studio.
One of the significant changes is first of all its name! The SUV loses its Crossback particle, synonymous with a raised and adventurous model, to become DS 7 and get closer to the DS 4 or DS 9. The DS 3 Crossback, soon to be restyled, will suffer the same fate. Outside, the front face has been reworked with an enlarged ventilation grille in the lower part, the disappearance of the fog lamps and a revised gray protective shoe. The grille is enlarged and its pattern changes. It is no longer framed by full chrome “DS Wings”, this material being gradually banned. This time around, there’s just a little under the slimline headlamps and at the bottom of the grille.
This leaves room for new DS Light Veil daytime running lights. Inspired by the 2020 Aero Sport Lounge concept and the DS 4, they are composed of a vertical daytime running light and four light lines. The polycarbonate plate is painted on the reverse only then laser engraved to remove material and let the light through, thanks to 33 LEDs on each side. This technology is made possible thanks to Flex-N-Gate, a partner based in Doubs.
In profile, no visible change apart from new rims of 19 or 21 inches. At the rear, the lights are refined and widened, but retain their 3D scale pattern. These are a little more vivid thanks to the laser technology and the black background of the optics. They are still connected by a headband, now black on all finishes. It no longer displays the name Crossback but DS Automobiles in full. On the tailgate, the most observant will also notice additional lines: one above the recess for the plate, which is almost the entire width; the other two between the lights and the bezel, which extend the latter by converging towards the logo.
Interior: meager changes
The passenger compartment evolves in small touches: the “watch strap” leather upholstery receives a light Pearl Gray color for the first time, and new inserts with a draped effect on the dashboard and the door trims evoke the daytime running lights. The materials are still very refined: Nappa leather, Alcantara, white, gold or carmine red “Clous de Paris” stitching… The 12-inch digital counters have new graphics, while the 12-inch touch screen in the center of the dashboard is reworked with expanded mapping. It gives the feeling of a bigger screen, even though it is the same.
The Iris personal assistant, from the DS 4, allows you to control the multimedia system by voice. On the other hand, no touchpad as on the latter. The “big” Cobra gear lever is also retained, while many models of the group including the DS 4, Peugeot 208 and 2008 have already received the small aluminum selector. An astonishing choice, which the brand explains by the fact that it would have been necessary to redesign the entire dashboard and that customers are already convinced by this ergonomic lever.
A new sporty 360 hp plug-in hybrid
The DS 7 abandons its PureTech 180 hp petrol unit, which leaves a big gap between the 130 hp diesel kept in the catalog and the 225 hp and 300 hp plug-in hybrids, already present before restyling. On other markets, outside Europe, the DS 7 will however offer PureTech petrol units of 130, 215 and 225 hp. In fact, DS relies in France on its PHEV engines, which represented 50% of SUV sales in 2022. Thus, the manufacturer has reviewed the chemistry of its battery, which increases to 14.2 kWh and offers up to 81 km of autonomy (mixed WLTP). Charging time is around 2 hours on a 7.4 kW terminal.
As we announced to you in September 2021, DS is adding a new spicy PHEV variant to the catalog, in addition to the 225 and 300 hp versions. Called E-Tense 4×4 360, it uses the 360 hp rechargeable hybrid unit of the Peugeot 508 PSE and DS 9. Reviewed by DS Performance for the chassis part, this version receives tracks widened by 24 mm at the front and 10 mm at the rear, a chassis lowered by 15 mm, front brakes at 380 mm in diameter placed on specific 21-inch rims reminiscent of those of an Audi TT RS.
Prices and marketing
Still made in France, in the Mulhouse factory, the DS 7 will be available to order during the summer. The first deliveries will take place from September 2022, the official arrival date of the model in the DS Stores. The prices, still unknown, should be slightly higher than the €40,500 required so far at the entry level.
Photos: Thomas Antoine.
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