Some large French supermarkets including Carrefour, Casino and Monoprix have started offering monthly subscriptions in exchange for permanent discounts on a range of products.
How much does it cost and what do you get?
Monthly fees currently vary from €5.99 to €10 depending on the store. In return, customers can expect a permanent discount of 10-15% on a wide range of products.
This is different from existing loyalty cards, which often mean customers get limited-time coupons on a few select products.
Which French supermarkets offer subscriptions?
Casino Max is an application that combines Géant Casino and Casino for online purchases.
For €10 per month or €90 per year, Casino Max customers benefit from an immediate 10% reduction on everything (excluding specialized articles, books, CDs, DVDs, tickets, parapharmacy and service stations).
Casino and Giant
Casino was the first French supermarket to offer a subscription model, in 2019. The supermarket subscription costs €20 for three months (compared to €30 at Casino Max). And the Géant Casino offers a six-month subscription at €49 (instead of €60).
The “Monopflix” scheme offers a national reduction of 10% at checkout and online, on food, maintenance and hygiene products, for €9.90 per month.
Again, there are packages. A six-month subscription costs €54.90 (€9.15 per month) and a year costs €99.90 (€8.33 per month).
And for the French supermarket Carrefour?
Since September 2021, the French supermarket Carrefour has been testing a subscription model in around twenty stores near Rouen.
The first is called “Carrefour + daily”, which offers a maximum reduction of 15% on 7,000 Carrefour brands for €5.99 per month. This drops to €4.74 per month if customers also hold a PASS card.
The second, called “Carrefour + Fresh Market”, offers up to 15% off most fresh produce – including meat, fruit and vegetables, fish, bakery, pastries, cut charcuterie and charcuterie – for €7.99 per month. rises to €6.74 for PASS cardholders.
Both formulas can also be combined with other discounts and promotions, for a maximum discount of 34%.
The French supermarket’s programs could be rolled out nationwide towards the end of 2022.
Since December 2021, Carrefour has also offered another service throughout France. It offers discounts on 400 products for home delivery, via registration on its website.
To register, the customer indicates the products he buys most often. Then benefits from regular free deliveries for a basket of at least €30 per month. With savings of up to 10% off their regular items.
Prices are fixed for the duration of the subscription. And there is no registration cost or set registration duration.
Are these subscriptions worth it financially?
In general, the subscriptions of the French supermarkets Casino Max and Monoprix begin to benefit customers if they spend more than 100€ in store per month. Because with the 10% discount, they will be reimbursed for their additional €10 subscription.
Similarly, Carrefour indicates that its “Carrefour + daily” offer is particularly interesting. This is for customers who purchase at least €40 of eligible products. And that its “Carrefour + fresh market” offer works better for an expenditure of €64 and more.
The subscriptions come as some French supermarkets rush to show consumers they are helping to tackle rising inflation and prices.
E. Leclerc, for example, froze the prices of its 120 most purchased items until July, a decision which was announced just as inflation was confirmed to have reached 4.8% in France in april.