Ducati and SAP progress together on the path of innovation

Ducati and SAP progress together on the path of innovation

SAP and Ducati announce the signing of a global collaboration agreement, under which the Italian motorcycle manufacturer commits to leverage the RISE with SAP solution to carry out a major transformation of its main processes.

It is a strategic collaboration based on technology and processes, but also on the common desire to improve and enhance the experience of customers who are passionate about Ducati through cutting-edge innovative products and services.

Technology and innovation are at the heart of the DNA of Ducati. With SAP, the Italian company intends to acquire state-of-the-art technological solutions and put them at the service of its processes. The goal is to create an intelligent operational network with suppliers and partners, widely deploying the digitization of processes and improving the accuracy of information and its timely accessibility. In addition to bringing Ducati to focus all of its processes on its passionate customers, these factors play a critical role in responding effectively to an increasingly complex global sourcing system.

In order to achieve these goals, Ducati will also adopt the SAP Commerce Cloud solution to manage its online activities and SAP Integrated Business Planning to agilely transform its supply chain into an extended and integrated digital chain.

Our passionate customers have always been at the heart of the company’s strategy, and we try to offer them the best possible experience in the world of two wheels. We rely heavily on innovation and technology to equip us with state-of-the-art operational processes, just as we do for our product development. said Claudio Domenicali, President and CEO of Ducati. ” Supply chains have become enormously more complex in recent years, in addition to having undergone major transformations. With a partner like SAP at its side, Ducati will be able to improve its supply chain so that it is more flexible, responsive and integrated. The objective is to better align the needs of the Ducatisti with the logic of supply and production. »

The Ducati brand is synonymous with excellence. It is renowned throughout the world for the quality of its products and for the competitiveness it demonstrates at each race. Ducati has set itself the highest standards in customer experience and operates a sophisticated supply chain. The integration of its end-to-end processes and high availability are therefore essential. By joining forces with Ducati and leveraging our innovative expertise, whether in customer experience, supply chain or RISE with SAP, we will proudly move forward in this transformation project. Today, the customer experience is of paramount importance, and Ducati wants to place it at the heart of its activities. commented Emmanuel Raptopoulos, President EMEA South, SAP. ” Working alongside Ducati in the MotoGP World Championship as an official partner of the Ducati Lenovo Team is a great honor for SAP. The power and excellence of Ducati motorcycles, combined with the best of SAP innovation, is a winning combination “.

The collaboration between the two companies also extends to the world of racing, an area where technological development and innovation have always been driven to excellence. SAP joins official Ducati team partners Lenovo for the 2022 MotoGP season.